FireAid Privacy Policy

Last Updated: January 23, 2025

Thank you for your interest in Fire Aid. This Privacy Policy describes how Fire Aid (“FireAid,”“we,” or “us”), collects, uses, discloses and otherwise processes information about you. This Privacy Policy applies to information we collect when you access or use our website or our other offerings that link to this Privacy Policy (collectively, our “Services”). We may provide different or additional notices of our privacy practices for certain services or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Collection of Information

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information directly from you when you fill out a form, make a donation, register for an event or otherwise communicate with us. The types of information that we collect include your name, email address, address, phone number, payment method information, and any other information you choose to provide.

Information We Collect Automatically

We automatically collect certain information about your interactions with us or our Services, including:

• Donation Information: When you make a donation, we collect information about the transaction, such as the donation amount and the date of donation.
• Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
• Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies and pixels to collect information about your interactions with the Services. These technologies help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits.

Information We Collect from Other Sources

We obtain information from other sources. For example, when you buy a ticket for one of our events through a ticketing agency, such as Ticketmaster, we receive information about your purchase, which can include your name, a Ticketmaster ID, contact information, and ticket(s) purchased.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address.

Use of Information

We use the categories of information we collect to:

• Process donations and send you related information, including confirmations and receipts;
• Provide, maintain, and improve our Services and FireAid’s offerings;
• Personalize your experience on our Services or in our communications to you;
• Send you technical notices, security alerts, support messages and other transactional or relationship messages;
• Communicate with you about opportunities facilitated by FireAid and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
• Monitor and analyze trends, usage, and activities in connection with our Services;
• Target advertisements about FireAid to you on third-party platforms and websites;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of FireAid and others; and
• Comply with our legal and financial obligations.

Targeted Advertising and Analytics

We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile applications. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser and mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites and services, to analyze and track data, determine the popularity of certain content, and better understand your activity. In addition, we may share identifiers, like email addresses and phone numbers, with some of our advertising partners. These advertising partners translate that information into a unique identifier that can then be used to show ads that are more relevant to you across the web and in mobile apps.

You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance by visiting www.aboutads.info/choices.

Disclosures of Information

In certain circumstances, we disclose (or permit others to directly collect) information about you. We disclose information we collect about you as described in this Privacy Policy and in the following ways:

• Vendors and Service Providers: We disclose this information to our vendors, service providers, contractors and consultants who perform services for us, such as companies that assist us with donation administration, payments processing, web hosting, fraud prevention, analytics, marketing and advertising.
• Law Enforcement Authorities and Individuals Involved in Legal Proceedings: We disclose this information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
• To Protect the Rights of FireAid and Others: We disclose this information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of FireAid, the public, or others.
• Corporate Transactions: We may disclose this information in connection with certain corporate transactions, including a corporate reorganization or in connection with the merger, sale of company assets, or acquisition of all or a portion of our business by another company.
• Consent: We may also make this information available to third parties when we have your consent to do or you intentionally direct us to do so.

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. We will not attempt to re-identify such information, except as permitted by law.

Your Choices

Cookies and Similar Tracking Technologies

FireAid uses cookies and similar tracking technologies to analyze visits to and use of our Services, enable targeted advertising as described above, and to how individuals are interacting with our marketing communications. You can usually adjust your browser settings to remove or reject all or some browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of some of our Services.

Communications Preferences

You may opt out of receiving promotional messages from FireAid by following the instructions in those messages. If you opt out, we may still send you non-promotional emails, such as those about your application status or program information that may concern you.

Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@fireaidla.org.